Annual Boots electrical beauty consultants conference
Message - Philips remains the leading personal care & domestic appliance brand in the UK
Market - Over 400 store based Electrical Beauty Consultants in a rolling conference at a central location
Media - A mix of stage-based presentations & stand-based learning and interactivity to help raise profile and consolidate brand understanding
The Tire Exhibition - Cologne
Message - A leading tyre manufacturer offering bespoke brands and applications across all sectors
Market - Worldwide tyre distributors and dealers
Media - The design, build and production of a 480 square metre exhibition stand, highlighting all products from the group - complemented by a full entertainment & hosting programme, including two gala dinners for 230 people.
Message - The provision and delivery of customised tyres and wheel solutions in the UK across agricultural, construction and industrial sectors.
Market - Predominantly end users (farmers, contractors & material handlers) and Original Equipment Manufacturers.
Media - A strategically - planned series of activities including:
Trade press adverts
Shows & Exhibitions
Publicity and PR
Alpine Ice Blazer launch - track event in Austria
Message - The launch of a high-quality TUV accredited, new winter passenger car tyre
Market - European tyre distributors & dealers
Media - Three day b2b hosted programmes, incorporating hands-on track testing & driving, including a full business and social programme.
Hot Tools Professional
UK & European launch
Message - Hot Tools (part of Helen Of Troy UK) is an electrical hair tools brand renowned for its impressive portfolio of precision curling irons, and ground - breaking and unique innovation - The Curl Bar
Market - Hot Tools has many hero products including lightweight, powerful dryers and fast - heating flat iron, which are loved by stylists and consumers around the globe.
Media - 2112 have supported the UK and European launch of the Hot Tools brand with the design and build of a series of innovative and exciting hands-on display stands at highly targeted trade events.