October 2006

Vroom, Vroom, Vroom

And they’re off! As part of a product awareness building campaign, Lassa tyres contracted 2112 to organise a track day at the Prestwold Hall racing circuit.

Using racing vehicles fitted with Lassa tyres, over 50 UK tyre dealership representatives enjoyed track, rally and 4x4 experiences. The day tested the product in both wet and dry conditions (the only thing we couldn’t organize was the weather), and the tyre was marked highly by drivers and instructors alike.

The day was ‘topped off’ with a gala dinner at the nearby Quorn Country Hotel.